Motor Schau Magazines

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NAZI FULL-COLOR MOTOR SCHAU MAGAZINES

THE VERY BEST FULL-COLOR AUTOMOTIVE AND
AVIATION MAGAZINE PUBLISHED DURING
THE THIRD REICH OF ADOLF HITLER:

MOTOR SCHAU -
THE MOTOR SHOW

There were many magazines published in Nazi Germany concerned with the subjects of cars, motorcycles, aircraft, busses and trains, but none of them were anywhere nearly as beautiful, informative, well done or as succesful as Motor Schau (The Motor Show).

Motor Schau was a big, oversized 10 x 13-3/4 inch trade and consumer magazine which concentrated on every aspect of the “motor business” not only in Germany, but around the world. Its emphasis was Germany and German equipment and every big issue was packed with features, news and advertising related to the motor trades. Unlike the other German motoring magazines, every issue of Motor Schau had a striking full-color industry related cover and usually lots of color inside.

Motor Schau was founded and published by Adolf Hitler’s good friend Jakob Werlin, who not only advised Hitler on the purchase of automobiles but also often accompanied him to the annual German Auto Show in Berlin (Automobil-Ausstellung Berlin) and other motor related events. Werlin was one of the five directors of Daimler-Benz and described himself in his own magazine as a, “collaborator with the Führer in the question of the motorization of Germany”.

The magazine was published by Motorschau Verlag Dr. Georg Elsner & Co. in Berlin on a monthly basis in the beginning in 1937, and as a quarterly by mid 1943.

Examples of Motor Schau are only rarely offered for sale. It was a specialty magazine at the time it was published (1937 - 1944) and during the cold and hunger winters of 1945, 1946 and 1947, a great many were burned in German stoves and fireplaces as fuel.

To see the index of rare issues of Motor Schau offered
for sale on the USM website, click HERE.

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